About

my story

I’ve always believed in doing more for our planet.

From a young age, I felt a deep connection to nature and a responsibility to protect it. This passion led me to become a permaculture designer and horticulturist, where I could help the planet and inspire others to do the same by sharing what I've learned.

Permaculture, for those unfamiliar, is a philosophy of designing systems, whether gardens, communities or homes, that mimic the resilience and sustainability of natural ecosystems. It’s about creating harmony, reducing waste, and nurturing life in all its forms.

Through this journey, I became determined to find solutions that not only respect the environment but actively heal it, starting with the products we use every day.

Why Natural Cosmetics?

The beauty industry is one of the largest contributors to global pollution. Toxic chemicals, microplastics, and non-biodegradable packaging seep into our waterways, soil, and ultimately our bodies.

Every time we rinse off a product, we’re sending a cocktail of synthetic ingredients downstream, poisoning ecosystems and ourselves.

I just couldn’t ignore what was happening to our planet. And when I couldn’t find good, affordable products that aligned with my values, I started making my own. I wanted to share them so more people could make a difference too.

Commitment to zero -waste

Sustainability is the foundation of everything I do.

Most of the products come in minimalist, recyclable cardboard packaging. Even shipping materials are compostable: plain cardboard boxes, no inks (no “forever chemicals"), and biodegradable paper padding.

Products in jars come with aluminium lids and are fully recyclable. Face oils include an optional aluminium cap instead of a pipette for easier recycling.

You can also return jars and bottles for free, and I’ll reuse them, closing the loop and keeping your routine truly zero-waste.

No plastic, no flashy leaflets, no excess. Invoices are digital, because every sheet of paper saved is a step toward a greener future.

I'm chasing true zero waste, from ingredient sourcing to the moment a package arrives at your door.

For You. For the Planet. For the Future.

This motto is a promise.

I want to empower people to make choices that are kind to their bodies and the Earth.

When you use our products, you’re not just taking care of your skin; you’re choosing to stop using chemicals that harm your health and pollute our beautiful planet.

This commitment to ethics is why we are Good Market Certified, meeting the highest standards for sustainability and transparency.

Plus, your purchase directly supports global restoration - we donate 2% of our profits to Planet Wild's rewilding missions to protect wildlife and restore our oceans.